John Deaton for US Senate US Inactive
John Deaton for Senate Inc.
Ad copy
Because of U.S. Senator Elizabeth Warren's failed leadership, Massachusetts is now a border state. Go to http://johndeatonforsenate.com/support.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 63.8 · 1.7 · 68.4 |
| Spend range | USD 200–299 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 9.07 |
| Est. audience size | — |
| Days live | 7 (2024-05-16 → 2024-05-23) |
| Created | 2024-05-16 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | immigration |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | border |
| Call to action | sign petition |
| Standout element | Moody nighttime close-up of candidate with dramatic bokeh lights suggesting urgency and grit |
| Tactic | The ad uses fear-based framing by blaming Warren for turning Massachusetts into a 'border state,' linking local identity to national immigration anxiety to drive list-building sign-ups. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 0.8% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 4.6% |
| 65+ · male | 24.1% |
| 55-64 · female | 7.7% |
| 45-54 · male | 10.7% |
| 55-64 · male | 25.4% |
| 55-64 · unknown | 0.2% |
| 35-44 · male | 6.6% |
| 65+ · female | 14.6% |
| 25-34 · female | 0.6% |
| 35-44 · female | 1.1% |
| 45-54 · female | 2.7% |
| 18-24 · female | 0.1% |
| 65+ · unknown | 0.3% |
| 18-24 · unknown | 0.0% |
