Marcus C Williams 4 Rochester US Inactive
Marcus C Williams Campaign
Ad copy
😡🔥Disturbing Truth Behind Gender Identity Laws Vote November 4th Marcus C Williams Rochester City Council You Matter To Me ‼️ You can vote for me no matter what your party is, I'll be on the conservative line. #TeamMarcus #Marcus4Council #RochesterNY #Rochester
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 25.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 1.1 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2025-09-29 → 2025-10-04) |
| Created | 2025-09-29 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Marcus Williams |
| Surfaced by | “senate:Marcus Williams” |
🧠 AI analysis
| Issue | other |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | vote |
| Standout element | bold blue-and-white subtitle bar with lightning bolt emoji creating urgency beneath a stern-faced candidate in suit and US flag pin |
| Tactic | The ad uses fear-based framing around 'disturbing truths' about gender identity laws combined with a direct-to-camera DIY video style to project authenticity and urgency, while the cross-party appeal broadens the persuasion target. |
Where it ran (delivery by region)
| New York | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.6% |
| 18-24 · male | 0.9% |
| 25-34 · female | 6.4% |
| 25-34 · male | 10.0% |
| 25-34 · unknown | 0.3% |
| 35-44 · female | 15.0% |
| 35-44 · male | 14.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 12.1% |
| 45-54 · male | 9.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 10.5% |
| 55-64 · male | 7.2% |
| 65+ · female | 8.4% |
| 65+ · male | 4.9% |
| 65+ · unknown | 0.0% |
