RAJA FOR ILLINOIS
“When Donald Trump threatens to send the National Guard into Chicago, it's not about keeping people safe — it's about militarizing a city”
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| Overall score | 64.7/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 100.0 · 34.2 · 68.1 |
| Spend range | USD 9,000–9,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 9.5 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 125 (2025-10-11 → 2026-02-13) |
| Created | 2025-10-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
| Issue | crime safety |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | capitol statue, military |
| Call to action | none |
| Standout element | CBS News headline screenshot lending earned-media credibility to the candidate's legislative action |
| Tactic | The ad pairs a bold reframing quote with a real news citation to position Krishnamoorthi as a principled defender of Chicago against Trump's authoritarian overreach, using borrowed credibility to amplify the attack. |
| Illinois | 100.0% |
| Unknown | 0.0% |
| 18-24 · female | 0.8% |
| 45-54 · male | 8.6% |
| 65+ · male | 9.8% |
| 65+ · female | 14.9% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.1% |
| 55-64 · female | 10.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.4% |
| 18-24 · male | 0.5% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 9.3% |
| 35-44 · female | 12.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 6.1% |
| 25-34 · female | 7.7% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |