JORDAN FOR MAINE
If we win this race, we’ll win the ENTIRE Senate >>
If we win this race, we’ll win the ENTIRE Senate >>
If we win this race, we’ll win the ENTIRE Senate >>
I was in second grade when Susan Collins was first elected and in elementary school the last time she held a town hall. This year, I became a dad. Susan Collins keeps failing us. I'm running against her to fight for my daughter and all Maine kids. We can elect a new Senator. Please, can you rush a donation to help me defeat Susan Collins?
I was in second grade when Susan Collins was first elected and in elementary school the last time she held a town hall. This year, I became a dad. Susan Collins keeps failing us. I'm running against her to fight for my daughter and all Maine kids. We can elect a new Senator. Please, can you rush a donation to help me defeat Susan Collins?
I was in second grade when Susan Collins was first elected and in elementary school the last time she held a town hall. This year, I became a dad. Susan Collins keeps failing us. I'm running against her to fight for my daughter and all Maine kids. We can elect a new Senator. Please, can you rush a donation to help me defeat Susan Collins?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 37.3/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 59.2 · 3.3 · 55.0 |
| Spend range | USD 900–999 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 54.26 |
| Est. audience size | — |
| Days live | 13 (2025-08-29 → 2025-09-11) |
| Created | 2025-08-29 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Jordan Wood |
| Surfaced by | “senate:Jordan Wood” |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | donate |
| Standout element | Candid hospital photo of candidate holding newborn with partner — raw, intimate, unpolished authenticity |
| Tactic | The ad weaponizes personal milestone (new fatherhood) as a generational contrast to Collins's long tenure, making the emotional case for change through vulnerability and family identity rather than policy attack. |
| California | 12.4% |
| New York | 9.2% |
| Massachusetts | 8.1% |
| Florida | 5.4% |
| Washington | 4.1% |
| Pennsylvania | 4.0% |
| New Jersey | 3.7% |
| 25-34 · female | 0.4% |
| 25-34 · male | 0.2% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 1.2% |
| 35-44 · male | 0.8% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 2.6% |
| 45-54 · male | 1.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 10.0% |
| 55-64 · male | 5.6% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 54.7% |
| 65+ · male | 21.6% |
| 65+ · unknown | 1.0% |