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Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

If we win this race, we’ll win the ENTIRE Senate >>

If we win this race, we’ll win the ENTIRE Senate >>

If we win this race, we’ll win the ENTIRE Senate >>

Ad copy

I was in second grade when Susan Collins was first elected and in elementary school the last time she held a town hall. This year, I became a dad. Susan Collins keeps failing us. I'm running against her to fight for my daughter and all Maine kids. We can elect a new Senator. Please, can you rush a donation to help me defeat Susan Collins?
I was in second grade when Susan Collins was first elected and in elementary school the last time she held a town hall. This year, I became a dad. Susan Collins keeps failing us. I'm running against her to fight for my daughter and all Maine kids. We can elect a new Senator. Please, can you rush a donation to help me defeat Susan Collins?
I was in second grade when Susan Collins was first elected and in elementary school the last time she held a town hall. This year, I became a dad. Susan Collins keeps failing us. I'm running against her to fight for my daughter and all Maine kids. We can elect a new Senator. Please, can you rush a donation to help me defeat Susan Collins?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score37.3/100
Spend / Reach / Long. / Eff.31.7 · 59.2 · 3.3 · 55.0
Spend rangeUSD 900–999
Impressions15,000 – 19,999
CPM (≈ $/1k impr)USD 54.26
Est. audience size
Days live13 (2025-08-29 → 2025-09-11)
Created2025-08-29
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issuecandidate character bio
Framingcontrast comparison
Message typefundraising
Emotional appealempathy
Production tierdiy amateur
Who picturedcandidate, family children
Symbolsfamily
Call to actiondonate
Standout elementCandid hospital photo of candidate holding newborn with partner — raw, intimate, unpolished authenticity
TacticThe ad weaponizes personal milestone (new fatherhood) as a generational contrast to Collins's long tenure, making the emotional case for change through vulnerability and family identity rather than policy attack.

Where it ran (delivery by region)

California12.4%
New York9.2%
Massachusetts8.1%
Florida5.4%
Washington4.1%
Pennsylvania4.0%
New Jersey3.7%

Who saw it (delivery)

25-34 · female 0.4%
25-34 · male 0.2%
25-34 · unknown 0.0%
35-44 · female 1.2%
35-44 · male 0.8%
35-44 · unknown 0.1%
45-54 · female 2.6%
45-54 · male 1.4%
45-54 · unknown 0.1%
55-64 · female 10.0%
55-64 · male 5.6%
55-64 · unknown 0.3%
65+ · female 54.7%
65+ · male 21.6%
65+ · unknown 1.0%

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