David Roth for Idaho US Inactive
The Committee to Elect David Roth
Ad copy
My extensive business experience is going to be more useful to the people of Idaho Falls than the experience of my opponent, someone who has made a career out of building big government.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.3/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 51.9 · 1.9 · 63.5 |
| Spend range | USD 100–199 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 17.59 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — David Roth |
| Surfaced by | “senate:David Roth” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | us flag |
| Call to action | none |
| Standout element | Candidate flanked by two smiling young boys against a dark studio backdrop under bold 'EXPERIENCE MATTERS' headline |
| Tactic | The ad pairs a warm family portrait with a business-experience contrast frame to position Roth as a competent outsider against a career politician, implicitly attacking the opponent as a big-government insider. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 18-24 · male | 6.5% |
| 55-64 · male | 4.3% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 12.2% |
| 25-34 · male | 10.3% |
| 18-24 · female | 8.8% |
| 35-44 · male | 9.8% |
| 65+ · female | 6.9% |
| 25-34 · female | 13.0% |
| 55-64 · female | 7.9% |
| 45-54 · female | 9.5% |
| 65+ · male | 3.3% |
| 45-54 · male | 6.8% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
