Susan Collins US Inactive
COLLINS FOR SENATOR
Maine is NOT for sale.
Sara is NOT for Maine.
Ad copy
Sara Gideon thinks money can buy an election. Gideon’s campaign has pocketed more out-of-state money than any Maine campaign EVER.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.2/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 83.1 · 1.7 · 64.8 |
| Spend range | USD 2,500–2,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 14.66 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-08-12 → 2020-08-19) |
| Created | 2020-08-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold yellow bracket punctuation isolating 'MORE OUT-OF-STATE MONEY' on black background for maximum contrast and menace |
| Tactic | The ad uses a classic outsider-money attack frame, weaponizing Maine's independent identity against Gideon by positioning her as a tool of outside interests with the punchy tagline 'Maine is NOT for sale.' |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 55-64 · female | 10.8% |
| 65+ · unknown | 0.1% |
| 65+ · male | 8.4% |
| 55-64 · unknown | 0.2% |
| 25-34 · female | 4.5% |
| 35-44 · female | 6.8% |
| 18-24 · female | 1.5% |
| 45-54 · female | 10.5% |
| 45-54 · unknown | 0.2% |
| 55-64 · male | 12.3% |
| 35-44 · male | 10.0% |
| 65+ · female | 11.5% |
| 25-34 · male | 7.2% |
| 45-54 · male | 13.8% |
| 18-24 · male | 2.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
