Pamela Stevenson for Kentucky
The West End is only 30% Vaccinated. Get your 1st vaccine AND sign up by June 30th to be eligible for life changing prizes!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 36.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 61.7 Β· 2.2 Β· 70.7 |
| Spend range | USD 100β199 |
| Impressions | 20,000 β 24,999 |
| CPM (β $/1k impr) | USD 6.64 |
| Est. audience size | 10,001 β 50,000 |
| Days live | 9 (2021-06-20 β 2021-06-29) |
| Created | 2021-06-20 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY β Pamela Stevenson |
| Surfaced by | βsenate:Pamela Stevensonβ |
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | healthcare |
| Call to action | sign petition |
| Standout element | Prize-based vaccination incentive framing β lottery and scholarship dangled to drive sign-ups |
| Tactic | Uses urgency and aspirational reward (cash prize, scholarship) to motivate vaccine uptake in a low-vaccination community, bypassing ideological resistance by appealing to economic self-interest. |
| Kentucky | 99.8% |
| Indiana | 0.2% |
| 35-44 Β· female | 21.0% |
| 45-54 Β· female | 11.2% |
| 13-17 Β· female | 2.1% |
| 25-34 Β· female | 36.8% |
| 55-64 Β· female | 8.5% |
| 18-24 Β· female | 15.5% |
| 65+ Β· female | 4.8% |