FRIENDS OF MARK WARNER
The House passed the Great American Outdoors Act by a 310-107 vote, and it sailed through the Senate last month.
The Great American Outdoors Act is a serious win-win: giving our parks the funding they need to keep going, while supporting 10,000 jobs in Virginia alone. Mark Warner has been pushing to pass this critical legislation for the last 3 years.
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| Overall score | 48.3/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 80.0 · 6.6 · 60.2 |
| Spend range | USD 3,500–3,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 27.27 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 25 (2020-10-09 → 2020-11-03) |
| Created | 2020-10-08 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | farm rural |
| Call to action | none |
| Standout element | Real hikers on rocky Appalachian terrain anchoring a legitimate news headline as social proof |
| Tactic | The ad borrows credibility from a Roanoke.com news headline to frame Warner as an effective legislator who delivers bipartisan wins on popular conservation and jobs issues. |
| Virginia | 100.0% |
| 65+ · unknown | 0.0% |
| 35-44 · female | 5.5% |
| 18-24 · unknown | 0.1% |
| 65+ · male | 0.8% |
| 45-54 · female | 1.9% |
| 35-44 · male | 4.1% |
| 45-54 · unknown | 0.0% |
| 18-24 · male | 2.9% |
| 25-34 · female | 47.8% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 24.7% |
| 18-24 · female | 5.4% |
| 25-34 · unknown | 0.6% |
| 55-64 · female | 2.3% |
| 55-64 · male | 1.5% |
| 45-54 · male | 1.1% |
| 65+ · female | 1.1% |
| 55-64 · unknown | 0.0% |