📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Hold Biden Accountable

Sign Your Name Now.

Ad copy

Tom Cotton here. Joe Biden has launched a new attack on election integrity. He’s SUING states that require proof of citizenship to vote! Joe Biden opened our border. Now, he’s trying to let illegal immigrants vote. Will you help me fight back? SIGN my petition now —>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score51.0/100
Spend / Reach / Long. / Eff.41.0 · 88.7 · 4.1 · 70.4
Spend rangeUSD 2,000–2,499
Impressions300,000 – 349,999
CPM (≈ $/1k impr)USD 6.92
Est. audience size
Days live16 (2022-07-12 → 2022-07-28)
Created2022-07-12
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent, diverse crowd
Symbolsborder, none
Call to actionsign petition
Standout elementLarge ghostly image of Biden overlaid on a chaotic crowd of masked protesters, reinforcing threat imagery
TacticThe ad fuses immigration fear with election integrity outrage, using a petition CTA to capture leads while amplifying anger at Biden as the villain.

Where it ran (delivery by region)

Texas8.6%
Florida7.1%
California5.5%
Ohio4.1%
Michigan4.1%
Pennsylvania4.0%
North Carolina3.6%

Who saw it (delivery)

13-17 · female 0.0%
45-54 · male 5.0%
35-44 · unknown 0.0%
45-54 · unknown 0.1%
25-34 · female 0.5%
35-44 · female 0.6%
25-34 · male 1.3%
65+ · unknown 0.4%
55-64 · male 17.0%
65+ · female 28.5%
13-17 · male 0.0%
65+ · male 32.5%
55-64 · female 9.8%
45-54 · female 2.1%
18-24 · male 0.4%
35-44 · male 1.5%
55-64 · unknown 0.2%
18-24 · female 0.1%
25-34 · unknown 0.0%
18-24 · unknown 0.0%

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