Jim Risch for US Senate US Inactive
JIM RISCH FOR U.S. SENATE COMMITTEE
JIM RISCH FOR SENATE
Stand with Senator Risch
Ad copy
We need to end China's unfair trade practices that steal from the hardworking people of Idaho. I'm cracking down on China and putting Idaho first. Are you with me?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 30.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 47.5 · 3.3 · 60.2 |
| Spend range | USD 100–199 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 27.18 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 13 (2020-10-21 → 2020-11-03) |
| Created | 2020-10-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ID — Jim Risch |
| Surfaced by | “senate:Jim Risch for US Senate” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | farm rural, factory industry |
| Call to action | learn more |
| Standout element | Candidate in red jacket standing confidently among hay bales and farm equipment, projecting rural authenticity |
| Tactic | The ad uses economic nationalism and 'putting Idaho first' framing to rally rural voters around trade protectionism, positioning Risch as a fighter against China on behalf of hardworking Idaho constituents. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.0% |
| 45-54 · male | 10.4% |
| 35-44 · unknown | 0.2% |
| 35-44 · female | 13.5% |
| 18-24 · male | 4.2% |
| 65+ · female | 4.6% |
| 55-64 · female | 8.0% |
| 18-24 · female | 3.8% |
| 25-34 · male | 11.5% |
| 65+ · unknown | 0.0% |
| 35-44 · male | 14.0% |
| 45-54 · female | 9.2% |
| 65+ · male | 3.7% |
| 25-34 · female | 10.1% |
| 55-64 · male | 6.5% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
