TODD ACHILLES FOR IDAHO
Recently visited my 99 yr old father-in-law. Tom and his family were unconstitutionally incarcerated at Heart Mountain during WWII because of their Japanese ancestry. He graduated from high school while incarcerated, then drafted into the US Army while his family remained behind barbed wire. During Asian American Pacific Islander heritage month, we need to remember this history. My father-in-law's story is why I fight to protect the rights of ALL Americans.
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| Overall score | 24.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 3.3 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 13 (2024-05-09 → 2024-05-22) |
| Created | 2024-05-09 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
| Issue | immigration |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | military |
| Call to action | none |
| Standout element | Sepia-toned WWII-era portrait of a Japanese American soldier in uniform, evoking historic injustice with quiet dignity |
| Tactic | Uses a deeply personal family story and historic photograph of wartime incarceration to build emotional credibility and position the candidate as a principled defender of civil rights for all Americans. |
| Idaho | 100.0% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 8.5% |
| 25-34 · male | 4.5% |
| 45-54 · male | 5.2% |
| 18-24 · female | 1.7% |
| 55-64 · male | 6.8% |
| 25-34 · female | 8.7% |
| 55-64 · female | 11.5% |
| 35-44 · female | 11.3% |
| 25-34 · unknown | 0.2% |
| 65+ · female | 22.9% |
| 45-54 · female | 10.3% |
| 35-44 · male | 6.9% |
| 18-24 · male | 0.6% |
| 65+ · unknown | 0.4% |
| 55-64 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |