πŸ“Œ The Swipe File

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Bill Redpath for Senate US Inactive

REDPATH FOR CONGRESS COMMITTEE

Ad copy

Qualified immunity needs to be reformed or completely done away with.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score19.1/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 0.8 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience size500,001 – 1,000,000
Days live4 (2020-10-13 β†’ 2020-10-17)
Created2020-10-13
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateOH β€” William Redpath
Surfaced byβ€œsenate:William Redpath”

🧠 AI analysis

Issuecrime safety
Framingissue advocacy
Message typepersuasion
Emotional appealneutral
Production tierunknown
Who picturednone
Symbolsnone
Call to actionnone
Standout elementblank white image with no visual content whatsoever
TacticThe ad relies entirely on a plain policy statement about qualified immunity reform, using a rational appeal to voters who prioritize law enforcement accountability, with no visual reinforcement of the message.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

25-34 Β· female 2.3%
18-24 Β· female 1.4%
65+ Β· female 2.8%
45-54 Β· female 0.9%
55-64 Β· female 4.6%
65+ Β· male 13.9%
35-44 Β· male 11.6%
45-54 Β· male 16.7%
25-34 Β· male 14.4%
55-64 Β· male 17.6%
18-24 Β· male 13.0%
35-44 Β· female 0.9%

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