REDPATH FOR CONGRESS COMMITTEE
Qualified immunity needs to be reformed or completely done away with.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 19.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.8 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 4 (2020-10-13 β 2020-10-17) |
| Created | 2020-10-13 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH β William Redpath |
| Surfaced by | βsenate:William Redpathβ |
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | blank white image with no visual content whatsoever |
| Tactic | The ad relies entirely on a plain policy statement about qualified immunity reform, using a rational appeal to voters who prioritize law enforcement accountability, with no visual reinforcement of the message. |
| Illinois | 100.0% |
| 25-34 Β· female | 2.3% |
| 18-24 Β· female | 1.4% |
| 65+ Β· female | 2.8% |
| 45-54 Β· female | 0.9% |
| 55-64 Β· female | 4.6% |
| 65+ Β· male | 13.9% |
| 35-44 Β· male | 11.6% |
| 45-54 Β· male | 16.7% |
| 25-34 Β· male | 14.4% |
| 55-64 Β· male | 17.6% |
| 18-24 Β· male | 13.0% |
| 35-44 Β· female | 0.9% |