WAHLS FOR IOWA
Wahls, a state legislator from Coralville, is one of three Democrats seeking the party’s nomination for U.S. Senate.
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| Overall score | 32.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 53.0 · 3.0 · 72.5 |
| Spend range | <USD 99 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 5.21 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 12 (2026-03-19 → 2026-03-31) |
| Created | 2026-03-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Globe Gazette newspaper endorsement banner overlaid on candidate photo lending third-party credibility |
| Tactic | The ad leverages borrowed credibility from a local news source to validate union support, using a 'have you seen this article' hook to trigger curiosity and organic shareability. |
| Iowa | 100.0% |
| 18-24 · female | 2.4% |
| 45-54 · male | 6.5% |
| 65+ · male | 10.1% |
| 65+ · female | 17.9% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 5.6% |
| 55-64 · female | 10.8% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 9.7% |
| 18-24 · male | 1.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 7.8% |
| 35-44 · female | 11.8% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 5.5% |
| 25-34 · female | 8.6% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |