📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Civil Miller-Watkins US Inactive

Friends of Civil Miller-Watkins, Bethany Miller, Treasurer

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Ad copy

What my momma said! Jobs. Affordable housing. Shopping at home. www.civil4tn.com https://secure.actblue.com/donate/civil4tndonation?refcode=Mom #TnTogetherWeWill #Civil4tn #EverydayPeopleEveryday

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score25.8/100
Spend / Reach / Long. / Eff.0.0 · 39.6 · 1.1 · 62.6
Spend range<USD 99
Impressions2,000 – 2,999
CPM (≈ $/1k impr)USD 19.8
Est. audience size100,001 – 500,000
Days live5 (2020-09-09 → 2020-09-14)
Created2020-09-09
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateTN — Civil Miller-Watkins
Surfaced by“senate:Civil Miller-Watkins”

🧠 AI analysis

Issuejobs labor
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementFacebook content-removed placeholder replacing the actual ad creative
TacticThe ad leverages a relatable 'what my momma said' framing to humanize the candidate around kitchen-table issues (jobs, housing, local shopping), pairing organic warmth with a direct ActBlue donation link, though the content was removed by Facebook for disclaimer non-compliance, undermining its reach.

Where it ran (delivery by region)

Tennessee79.7%
Mississippi20.3%
Unknown0.1%

Who saw it (delivery)

35-44 · unknown 0.1%
65+ · male 7.1%
45-54 · female 12.7%
25-34 · male 3.3%
35-44 · female 6.9%
18-24 · female 9.9%
25-34 · female 5.9%
35-44 · male 5.6%
18-24 · male 4.5%
65+ · female 12.9%
55-64 · female 14.5%
45-54 · male 6.9%
55-64 · male 9.1%
18-24 · unknown 0.4%
55-64 · unknown 0.1%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 130d live
Sherrod Brown
OH — Sherrod Brown 130d live
Sherrod Brown
OH — Sherrod Brown 71d live
Sherrod Brown
OH — Sherrod Brown 56d live
Sherrod Brown
OH — Sherrod Brown 54d live
Sherrod Brown
OH — Sherrod Brown 50d live
Graham Platner
ME — Graham Platner 34d live
Sherrod Brown
OH — Sherrod Brown 39d live