πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Budget Chairman Bernie Sanders?!?

Don't let it happen. Chip in $20.20.

Ad copy

Budget Chairman Bernie Sanders?!? 😱😱😱 That's exactly what will happen if the Democrats take over the U.S. Senate and we can't let that happen. I need your help. Will you chip in $5, $10, or even $25 to help me fight back?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score55.0/100
Spend / Reach / Long. / Eff.59.4 Β· 95.7 Β· 1.9 Β· 62.8
Spend rangeUSD 10,000–14,999
Impressions600,000 – 699,999
CPM (β‰ˆ $/1k impr)USD 19.23
Est. audience sizeβ€”
Days live8 (2020-10-18 β†’ 2020-10-26)
Created2020-10-18
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issueeconomy taxes
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementGraham speaking into a bullhorn in front of his branded campaign bus, combining grassroots energy with polished campaign imagery
TacticScare-tactic fundraising leveraging Bernie Sanders as a socialist boogeyman to drive urgent small-dollar donations via fear of Democratic Senate control.

Where it ran (delivery by region)

Texas11.2%
California10.0%
Florida9.5%
Ohio4.1%
New York4.0%
North Carolina3.4%
Georgia3.3%

Who saw it (delivery)

18-24 Β· unknown 0.0%
55-64 Β· male 16.7%
18-24 Β· male 0.1%
35-44 Β· unknown 0.1%
55-64 Β· unknown 0.4%
65+ Β· male 17.3%
35-44 Β· male 3.0%
35-44 Β· female 1.7%
45-54 Β· male 8.3%
45-54 Β· unknown 0.2%
55-64 Β· female 19.3%
45-54 Β· female 7.8%
65+ Β· female 23.3%
25-34 Β· female 0.5%
25-34 Β· male 0.9%
18-24 Β· female 0.1%
65+ Β· unknown 0.4%
25-34 Β· unknown 0.0%

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