Civil Miller-Watkins US Inactive
Friends of Civil Miller-Watkins, Bethany Miller, Treasurer
Ad copy
www.civil4tn.com To the Custodians of our History, Wisdom, Longsuffering and Understanding. To the Glue that holds families together and spoils Grand-Children to Life. To those who fought and sacrificed so that we could have Freedom and Peace. To the Value that you Have brought, Do and Will Bring to our lives. To our Elders we say, "Your Life is Worth US Wearing a Mask!" www.civil4tn.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 19.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.6 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 3 (2020-10-16 → 2020-10-19) |
| Created | 2020-10-16 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Civil Miller-Watkins |
| Surfaced by | “senate:Civil Miller-Watkins” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | seniors |
| Symbols | family |
| Call to action | none |
| Standout element | removed ad notice revealing a pro-mask public health message targeting elders |
| Tactic | The ad uses deeply reverent, culturally resonant language honoring elders to reframe mask-wearing as an act of love and sacrifice, appealing to intergenerational empathy rather than political mandate. |
Where it ran (delivery by region)
| Tennessee | 95.2% |
| Mississippi | 4.8% |
Who saw it (delivery)
| 65+ · female | 43.2% |
| 55-64 · female | 39.3% |
| 45-54 · female | 17.5% |
