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Chris Coons US Inactive

CHRIS COONS FOR DELAWARE

ad creative

Protect the Supreme Court

Sign The Petition >>

Ad copy

Majority Leader Mitch McConnell wants to rush in Justice Ginsburg's replacement -- after blocking President Obama's nomination of Merrick Garland, citing the proximity to the upcoming presidential election. This is the height of hypocrisy. He set the precedent then, and we need your help to ensure he follows it now. Demand Mitch McConnell not rush through her replacement before the presidential inauguration! >> https://bit.ly/33Xe5oR

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score38.9/100
Spend / Reach / Long. / Eff.21.0 Β· 61.7 Β· 8.5 Β· 64.4
Spend rangeUSD 300–399
Impressions20,000 – 24,999
CPM (β‰ˆ $/1k impr)USD 15.53
Est. audience size100,001 – 500,000
Days live32 (2020-09-25 β†’ 2020-10-27)
Created2020-09-25
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateDE β€” Chris Coons
Surfaced byβ€œsenate:Chris Coons”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolscapitol statue
Call to actionsign petition
Standout elementDesaturated black-and-white close-up of McConnell against a dark red Capitol backdrop, casting him as villain
TacticThe ad weaponizes the hypocrisy frame β€” using McConnell's own Merrick Garland precedent against him β€” to drive petition signatures and list-building through righteous anger.

Where it ran (delivery by region)

California11.7%
Florida8.2%
New York6.3%
Texas4.8%
Pennsylvania3.8%
Michigan3.8%
Illinois3.6%

Who saw it (delivery)

25-34 Β· unknown 0.0%
65+ Β· male 21.4%
18-24 Β· female 0.2%
25-34 Β· male 0.4%
45-54 Β· unknown 0.1%
35-44 Β· female 0.9%
45-54 Β· male 1.6%
55-64 Β· female 10.4%
45-54 Β· female 2.1%
18-24 Β· male 0.1%
65+ Β· female 54.7%
25-34 Β· female 0.6%
55-64 Β· male 6.1%
55-64 Β· unknown 0.2%
65+ Β· unknown 0.7%
35-44 Β· male 0.6%
35-44 Β· unknown 0.0%

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