FRIENDS OF MARK WARNER
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For years, coal miners kept the lights on in our country. In return, we promised them health care and pensions. Mark Warner made sure we kept that promise.
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| Overall score | 44.3/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 75.1 · 3.6 · 66.8 |
| Spend range | USD 900–999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 11.17 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2020-10-20 → 2020-11-03) |
| Created | 2020-10-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | gritty underground mine setting with lone worker evoking the physical sacrifice of coal labor |
| Tactic | The ad uses the moral contract framing — 'you worked hard, we owe you' — to position Warner as a promise-keeper for vulnerable workers, driving empathy-based persuasion among labor and rural audiences. |
| Virginia | 98.6% |
| West Virginia | 1.4% |
| Kentucky | 0.0% |
| Tennessee | 0.0% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 17.3% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 3.3% |
| 55-64 · male | 12.0% |
| 65+ · male | 11.8% |
| 18-24 · female | 1.9% |
| 18-24 · male | 5.3% |
| 65+ · unknown | 0.1% |
| 45-54 · male | 10.3% |
| 25-34 · male | 10.1% |
| 35-44 · male | 8.8% |
| 55-64 · female | 10.8% |
| 18-24 · unknown | 0.0% |
| 45-54 · female | 4.9% |
| 35-44 · female | 3.1% |
| 25-34 · unknown | 0.1% |