Susan Collins US Inactive
COLLINS FOR SENATOR
Susan Collins: Experience matters
Collins for Senator
Ad copy
Susan Collins wrote the Paycheck Protection Program, protecting more than 250,000 Maine jobs. Through it all, she leads, she cares, and she delivers in the moments that matter.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 50.0/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 85.0 · 2.8 · 59.7 |
| Spend range | USD 6,000–6,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 28.89 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 11 (2020-10-23 → 2020-11-03) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Black-and-white workplace footage with Collins walking among masked workers, conveying hands-on leadership |
| Tactic | Leverages Collins's authorship of the PPP as a concrete legislative achievement to establish competence and economic stewardship under the 'Experience matters' brand frame. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 55-64 · female | 9.6% |
| 25-34 · female | 10.5% |
| 35-44 · male | 9.6% |
| 35-44 · female | 11.3% |
| 45-54 · female | 11.4% |
| 55-64 · male | 7.6% |
| 25-34 · male | 10.0% |
| 65+ · male | 5.0% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 7.7% |
| 45-54 · male | 9.1% |
| 18-24 · male | 3.8% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 4.2% |
