HICKENLOOPER FOR COLORADO
We need to expand access to health care, not rip it away in the middle of a pandemic.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 50.6/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 87.0 · 3.6 · 65.4 |
| Spend range | USD 3,500–3,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 13.63 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2020-10-05 → 2020-10-19) |
| Created | 2020-10-05 |
| Creative variants | 1 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | healthcare |
| Call to action | learn more |
| Standout element | stark urgency of 'rip it away in the middle of a pandemic' copy against a plain video placeholder |
| Tactic | The ad leverages pandemic fear and moral framing to position Hickenlooper as the healthcare protector, implicitly attacking opponents for threatening coverage during a health crisis. |
| Colorado | 100.0% |
| 55-64 · unknown | 0.0% |
| 18-24 · male | 6.6% |
| 55-64 · male | 0.1% |
| 65+ · male | 0.1% |
| 25-34 · unknown | 0.2% |
| 35-44 · female | 18.1% |
| 25-34 · male | 17.0% |
| 25-34 · female | 20.1% |
| 45-54 · male | 6.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 10.2% |
| 18-24 · female | 9.3% |
| 35-44 · male | 11.3% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 65+ · female | 0.1% |
| 55-64 · female | 0.4% |
| 65+ · unknown | 0.0% |