TEAM GRAHAM, INC.
Chip in $20.20!
OUTRAISED AGAIN! Every Liberal in the country is pouring π°π°π° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now and help us FIGHT BACK?
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| Overall score | 55.2/100 |
| Spend / Reach / Long. / Eff. | 65.7 Β· 91.4 Β· 8.5 Β· 55.2 |
| Spend range | USD 20,000β24,999 |
| Impressions | 400,000 β 449,999 |
| CPM (β $/1k impr) | USD 52.94 |
| Est. audience size | β |
| Days live | 32 (2020-09-03 β 2020-10-05) |
| Created | 2020-09-03 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | donate |
| Standout element | Named liberal celebrities (Pelosi, Clinton, Obama) used as threat multipliers to trigger urgency |
| Tactic | Classic outraised fear-and-urgency fundraising tactic that names high-profile liberal opponents to motivate small-dollar donors to fight back with a specific dollar ask. |
| California | 11.3% |
| Texas | 9.9% |
| Florida | 6.5% |
| New York | 5.0% |
| Pennsylvania | 3.9% |
| Georgia | 3.5% |
| Virginia | 3.4% |
| 65+ Β· unknown | 0.6% |
| 45-54 Β· male | 7.0% |
| 35-44 Β· male | 2.3% |
| 55-64 Β· female | 16.0% |
| 65+ Β· female | 28.7% |
| 55-64 Β· male | 12.5% |
| 65+ Β· male | 23.5% |
| 45-54 Β· female | 7.1% |
| 35-44 Β· female | 1.8% |
| 45-54 Β· unknown | 0.2% |
| 55-64 Β· unknown | 0.4% |
| 35-44 Β· unknown | 0.1% |