📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Brian Bengs for U.S. Senate US Inactive

Brian Bengs for Senate

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Ad copy

Regular folks are struggling. Prices are increasing from both inflation and big corporations price gouging us for maximum profit. If elected, I'd work to renew the Child Tax Credit—putting an extra $600 per month in the pockets of South Dakota families. Sen. Thune not only voted against the enhanced Child Tax Credit, but he let it expire as well. It’s about time our government looked out for everyday people first.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score29.2/100
Spend / Reach / Long. / Eff.11.9 · 45.5 · 0.6 · 58.7
Spend rangeUSD 100–199
Impressions4,000 – 4,999
CPM (≈ $/1k impr)USD 33.23
Est. audience size100,001 – 500,000
Days live3 (2022-10-20 → 2022-10-23)
Created2022-10-20
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateSD — Brian Bengs
Surfaced by“senate:Brian Bengs”

🧠 AI analysis

Issueeconomy taxes
Framingcontrast comparison
Message typepersuasion
Emotional appealurgency
Production tierunknown
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementFacebook content removal notice obscuring the original ad creative
TacticThe ad uses a populist contrast tactic — positioning Bengs as a champion of struggling families while attacking Thune for killing the Child Tax Credit, though the content removal notice prevents direct viewing of the visual creative.

Where it ran (delivery by region)

South Dakota99.9%
Nebraska0.1%

Who saw it (delivery)

45-54 · unknown 0.1%
55-64 · unknown 0.1%
18-24 · male 0.5%
25-34 · male 2.3%
18-24 · female 1.1%
45-54 · male 4.9%
25-34 · female 2.8%
35-44 · male 4.2%
45-54 · female 9.5%
35-44 · female 6.8%
65+ · female 31.0%
25-34 · unknown 0.2%
55-64 · female 14.8%
55-64 · male 8.5%
65+ · male 12.8%
65+ · unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 34d live
Graham Platner
ME — Graham Platner 36d live
Graham Platner
ME — Graham Platner 32d live
Dan Osborn
NE — Dan Osborn 75d live
Graham Platner
ME — Graham Platner 44d live
Graham Platner
ME — Graham Platner 11d live
James Talarico
TX — James Talarico 4d live
Peggy Flanagan
MN — Peggy Flanagan 52d live