πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Ed Markey US Inactive

The Markey Committee

ad creative

SIGN THE PETITION

Impeach Trump.

Ad copy

Donald Trump committed impeachable offenses. We must stop his assault on our democracy, our Constitution, and the rule of law. I'm calling for impeachment proceedings. Join me and support my effort to impeach Trump.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score48.4/100
Spend / Reach / Long. / Eff.43.1 Β· 78.0 Β· 11.3 Β· 61.0
Spend rangeUSD 2,500–2,999
Impressions100,000 – 124,999
CPM (β‰ˆ $/1k impr)USD 24.44
Est. audience sizeβ€”
Days live42 (2019-07-25 β†’ 2019-09-05)
Created2019-07-25
Creative variants1 body Β· 1 headline
Platformsβ€”
Languagesen
CandidateMA β€” Ed Markey
Surfaced byβ€œsenate:Ed Markey”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementDark low-angle close-up of Trump looking menacing paired with bold yellow 'JOIN ME' button mimicking a call-to-action badge
TacticThe ad uses a deliberately unflattering, low-angle photo of Trump bathed in shadow to stoke fear and anger, driving petition sign-ups as a list-building tactic under the guise of impeachment advocacy.

Where it ran (delivery by region)

Massachusetts100.0%

Who saw it (delivery)

65+ Β· unknown 0.2%
45-54 Β· male 8.6%
45-54 Β· female 13.4%
65+ Β· male 7.9%
55-64 Β· female 20.9%
25-34 Β· female 3.7%
35-44 Β· female 10.0%
55-64 Β· male 10.2%
65+ Β· female 15.2%
35-44 Β· male 6.6%
25-34 Β· male 2.4%
35-44 Β· unknown 0.2%
55-64 Β· unknown 0.3%
25-34 Β· unknown 0.1%
45-54 Β· unknown 0.2%

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