📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

DEFEND TOM COTTON

The liberal media is on the attack.

Ad copy

📋➡️ These riots have become carnivals for the thrill-seeking rich and other criminal elements. The nation must restore order. The military stands ready. Sign up now if you agree.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score46.3/100
Spend / Reach / Long. / Eff.43.1 · 78.0 · 3.3 · 61.0
Spend rangeUSD 2,500–2,999
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 24.44
Est. audience size
Days live13 (2020-06-04 → 2020-06-17)
Created2020-06-04
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuecrime safety
Framingissue advocacy
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsmilitary, none
Call to actionsign petition
Standout elementmassive nighttime fire engulfing a building in orange flames dominating the entire image
TacticThe ad deploys visceral imagery of urban chaos and fire to trigger fear and urgency, then channels that emotion into a list-building petition framed as restoring order, with military rhetoric amplifying the authoritarian appeal.

Where it ran (delivery by region)

Texas9.3%
Florida8.3%
New York5.5%
California5.0%
Pennsylvania4.0%
Illinois3.5%
Arizona3.4%

Who saw it (delivery)

25-34 · unknown 0.1%
65+ · male 17.9%
35-44 · unknown 0.1%
45-54 · unknown 0.2%
45-54 · female 6.0%
35-44 · male 2.4%
25-34 · female 1.5%
35-44 · female 2.3%
55-64 · female 16.9%
55-64 · unknown 0.4%
18-24 · male 1.4%
55-64 · male 9.8%
65+ · female 32.5%
25-34 · male 2.4%
18-24 · female 0.6%
45-54 · male 4.7%
65+ · unknown 0.6%
18-24 · unknown 0.0%

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