COLLINS FOR SENATOR
Stand for the truth!
Sara Gideon is claiming she isn’t taking corporate PAC money, but the record shows she’s taken plenty of money from corporations and their PACS. Check the truth:
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| Overall score | 49.4/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 85.0 · 3.3 · 66.2 |
| Spend range | USD 2,500–2,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 12.22 |
| Est. audience size | — |
| Days live | 13 (2019-11-04 → 2019-11-17) |
| Created | 2019-11-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | opponent, workers labor |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Opponent's own campaign video and words used against her to expose alleged hypocrisy, framed in a bold yellow border |
| Tactic | Classic 'call out the hypocrisy' attack tactic that weaponizes the opponent's own claims against her, using her words to frame a fact-check narrative that positions Collins as the truth-teller. |
| Maine | 100.0% |
| 65+ · female | 18.3% |
| 18-24 · male | 4.0% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · female | 9.7% |
| 18-24 · female | 2.2% |
| 65+ · male | 12.8% |
| 35-44 · female | 2.7% |
| 25-34 · male | 7.5% |
| 25-34 · female | 2.7% |
| 45-54 · female | 5.0% |
| 35-44 · male | 8.3% |
| 55-64 · male | 13.7% |
| 45-54 · male | 12.7% |
| 25-34 · unknown | 0.0% |