SHAHEEN FOR SENATE
Jeanne Shaheen is making a difference for New Hampshire. She introduced legislation to clean up PFAS contamination in our drinking water and ban the DOD from buying items with toxic chemicals.
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| Overall score | 43.6/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 70.7 · 5.8 · 57.1 |
| Spend range | USD 2,000–2,499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 40.9 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 22 (2020-08-19 → 2020-09-10) |
| Created | 2020-08-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | healthcare |
| Call to action | learn more |
| Standout element | Two overlapping green news headline cards citing SeacoastOnline and Stars and Stripes lending third-party credibility |
| Tactic | The ad uses borrowed credibility from real news headlines to validate legislative accomplishments, positioning Shaheen as an effective problem-solver on a locally resonant issue. |
| New Hampshire | 100.0% |
| 18-24 · unknown | 0.1% |
| 18-24 · female | 7.5% |
| 65+ · female | 5.2% |
| 55-64 · male | 5.7% |
| 25-34 · female | 13.2% |
| 35-44 · male | 8.7% |
| 65+ · male | 3.7% |
| 45-54 · male | 7.8% |
| 25-34 · male | 9.7% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 8.6% |
| 45-54 · female | 11.2% |
| 35-44 · female | 12.7% |
| 18-24 · male | 5.2% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |