πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Steve Marshall US Inactive

Steve Marshall For Alabama

ad creative

Steve Marshall

Ad copy

Follow my page if you agree the Biden vaccine mandates are unconstitutional!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score19.6/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 3.0 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience size500,001 – 1,000,000
Days live12 (2022-02-16 β†’ 2022-02-28)
Created2022-02-16
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateAL β€” Steve Marshall
Surfaced byβ€œsenate:Steve Marshall”

🧠 AI analysis

Issuehealthcare
Framingissue advocacy
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementLarge bold red 'UNCONSTITUTIONAL!' text paired with a red downward arrow driving the follow CTA
TacticClassic list-building tactic leveraging outrage over a hot-button constitutional issue to convert angry agreement into page follows and an ongoing engaged audience.

Where it ran (delivery by region)

Alabama100.0%

Who saw it (delivery)

35-44 Β· unknown 0.8%
35-44 Β· male 3.1%
25-34 Β· female 0.8%
45-54 Β· male 9.2%
65+ Β· male 10.0%
25-34 Β· male 3.1%
35-44 Β· female 6.2%
45-54 Β· female 17.7%
55-64 Β· female 20.8%
55-64 Β· male 12.3%
65+ Β· female 16.2%

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