Ben Ray Luján US Inactive
PEOPLE FOR BEN
⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
25,000 BIRTHDAY WISHES NEEDED
Sign Michelle Obama's card before her big day!
Ad copy
Michelle Obama was a visionary first lady -- I want her to know how much we miss her. Will you sign her card before the big day?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.7/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 61.7 · 24.8 · 57.7 |
| Spend range | USD 800–899 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 37.76 |
| Est. audience size | — |
| Days live | 91 (2019-10-22 → 2020-01-21) |
| Created | 2019-10-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | other |
| Framing | informational |
| Message type | list building survey |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Facebook content-removed notice blocking the actual ad creative |
| Tactic | The ad uses a celebrity affinity tactic — leveraging Michelle Obama's birthday to collect email list sign-ups via a feel-good petition, but the content was removed due to a missing political disclaimer. |
Where it ran (delivery by region)
| California | 10.5% |
| New York | 9.8% |
| Texas | 7.5% |
| Florida | 7.1% |
| Georgia | 5.0% |
| Illinois | 4.3% |
| Pennsylvania | 4.2% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 55-64 · male | 8.8% |
| 55-64 · female | 23.8% |
| 35-44 · male | 1.9% |
| 65+ · male | 10.9% |
| 65+ · female | 27.8% |
| 25-34 · male | 1.5% |
| 45-54 · male | 4.2% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 35-44 · female | 4.4% |
| 25-34 · female | 3.0% |
| 45-54 · female | 10.7% |
| 18-24 · male | 0.7% |
| 18-24 · female | 1.5% |
| 65+ · unknown | 0.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
