COLLINS FOR SENATOR
Collins for Senator
Without Susan Collins’ leadership on the Paycheck Protection Program, Tim Tower’s restaurant might not be in business today. Susan Collins FIGHTS hard to protect Maine small businesses and workers.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.1/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 78.0 · 1.7 · 59.7 |
| Spend range | USD 3,000–3,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 28.88 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 7 (2020-08-19 → 2020-08-26) |
| Created | 2020-08-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate and constituent holding a live Maine lobster together in a working restaurant kitchen, creating an authentic local connection |
| Tactic | The ad uses a real constituent's survival story (Tim Tower's restaurant) tied directly to Collins' PPP leadership, making the policy impact personal and tangible to Maine small business voters. |
| Maine | 100.0% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 4.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 10.9% |
| 18-24 · male | 4.5% |
| 55-64 · male | 6.5% |
| 25-34 · female | 11.0% |
| 45-54 · female | 11.0% |
| 35-44 · female | 11.0% |
| 65+ · unknown | 0.0% |
| 45-54 · male | 9.1% |
| 25-34 · male | 11.6% |
| 18-24 · female | 3.9% |
| 55-64 · female | 9.4% |
| 65+ · female | 6.6% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |