MOULTON FOR CONGRESS
Since day one, I promised to shake up Washington because the status quo isn’t working. I’ve strived to deliver on that promise ever since. The status quo is getting in the way of progress on the issues that matter. Here’s what I’m trying to do for you.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.1/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 80.0 · 4.1 · 65.9 |
| Spend range | USD 1,500–1,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 12.72 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 16 (2020-08-15 → 2020-08-31) |
| Created | 2020-08-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | bold white leaf icon on saturated green background reinforcing the environmental brand identity |
| Tactic | The ad uses a clean issue-advocacy frame — pairing an anti-status-quo reform narrative with a specific progressive policy ask — to mobilize base supporters around climate action. |
| Massachusetts | 99.9% |
| New Hampshire | 0.1% |
| 25-34 · unknown | 0.2% |
| 45-54 · female | 3.6% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 65+ · male | 5.6% |
| 45-54 · male | 4.1% |
| 55-64 · female | 5.3% |
| 25-34 · male | 12.2% |
| 65+ · unknown | 0.1% |
| 18-24 · female | 19.0% |
| 18-24 · male | 10.9% |
| 25-34 · female | 15.2% |
| 35-44 · male | 4.7% |
| 35-44 · female | 4.9% |
| 65+ · female | 8.7% |
| 55-64 · male | 5.4% |
| 45-54 · unknown | 0.1% |