Cooper For North Carolina
Roy Cooper for Governor
🚨 Roy Cooper Merch Alert 🚨 Chip in any amount to help us cover postage and we’ll get your Roy Cooper car magnet in the mail and on its way to you!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.7/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 78.0 · 8.8 · 61.0 |
| Spend range | USD 2,500–2,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 24.44 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 33 (2020-08-02 → 2020-09-04) |
| Created | 2020-08-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Roy Cooper branded car magnet displayed on a white SUV bumper as the hero product shot |
| Tactic | Low-dollar fundraising tactic using a tangible incentive (merch) to lower the psychological barrier to donating, turning supporters into mobile brand ambassadors. |
| North Carolina | 87.2% |
| New York | 1.7% |
| California | 1.6% |
| Virginia | 0.9% |
| Florida | 0.8% |
| Washington, District of Columbia | 0.8% |
| Georgia | 0.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.5% |
| 65+ · female | 27.1% |
| 45-54 · male | 6.2% |
| 35-44 · female | 6.9% |
| 65+ · male | 14.8% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 25-34 · male | 2.9% |
| 18-24 · female | 0.3% |
| 55-64 · female | 15.0% |
| 45-54 · female | 9.1% |
| 35-44 · male | 5.0% |
| 18-24 · male | 0.5% |
| 55-64 · unknown | 0.3% |
| 25-34 · female | 2.5% |
| 25-34 · unknown | 0.1% |
| 55-64 · male | 8.7% |