📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

STOP Biden’s amnesty

SIGN the petition

Ad copy

🚨 Joe Biden wants open borders and mass amnesty for MILLIONS of illegals. He’s putting illegals first and Americans last — and I need YOU to help me hold him accountable. Will you SIGN my STOP Mass Amnesty petition here?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.0/100
Spend / Reach / Long. / Eff.34.7 · 83.1 · 11.3 · 70.7
Spend rangeUSD 1,000–1,499
Impressions175,000 – 199,999
CPM (≈ $/1k impr)USD 6.66
Est. audience size
Days live42 (2021-03-05 → 2021-04-16)
Created2021-03-04
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueimmigration
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementBrooding close-up of Biden's face in dark, unflattering lighting paired with a red urgent CTA button
TacticClassic fear-and-anger petition play that uses an unflattering opponent photo and list-building CTA to harvest activist emails while stoking anti-amnesty sentiment.

Where it ran (delivery by region)

Texas9.0%
Florida7.8%
California5.3%
Ohio4.6%
Pennsylvania3.9%
North Carolina3.9%
Michigan3.7%

Who saw it (delivery)

25-34 · unknown 0.0%
55-64 · male 12.0%
18-24 · female 0.2%
55-64 · unknown 0.1%
35-44 · male 0.7%
45-54 · male 2.7%
35-44 · female 0.7%
45-54 · female 2.8%
65+ · male 24.7%
45-54 · unknown 0.0%
65+ · female 40.9%
55-64 · female 13.8%
65+ · unknown 0.3%
25-34 · female 0.5%
18-24 · unknown 0.0%
25-34 · male 0.4%
18-24 · male 0.1%
35-44 · unknown 0.0%

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