Reeves for Congress
Service is in Bryce's blood. He is going to make his family proud, and he will make your family proud. And as our Congressman, he will make Virginia proud.
SIGN THE PETITION: Support Lt. Kelly and add your name to the petition below! https://www.brycereeves.com/norfolk-police-lt-william-kelly-deserves-his-job-back/
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 70.7 · 1.7 · 73.6 |
| Spend range | USD 200–299 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 4.54 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 7 (2021-11-25 → 2021-12-02) |
| Created | 2021-11-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | police |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Bright green bold text 'DESERVES HIS JOB BACK' against dark background with uniformed officer photo creates urgent contrast |
| Tactic | List-building petition drive that leverages a sympathetic fired police officer story to collect voter data while signaling strong pro-law enforcement values for Bryce Reeves's congressional campaign. |
| Virginia | 100.0% |
| 65+ · unknown | 0.1% |
| 55-64 · male | 12.0% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 1.1% |
| 35-44 · female | 5.5% |
| 45-54 · female | 5.6% |
| 35-44 · male | 16.5% |
| 45-54 · male | 14.7% |
| 35-44 · unknown | 0.1% |
| 65+ · male | 6.1% |
| 55-64 · female | 7.2% |
| 18-24 · male | 3.0% |
| 65+ · female | 6.0% |
| 25-34 · female | 4.6% |
| 25-34 · male | 17.3% |
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |