πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

China is the Problem – not Trump!

Ad copy

To my Democrat colleagues: Why won't you work with Republicans to hold China accountable for the deaths of over 60,000 Americans and putting 30 million Americans out of work? It's time for Democrats to step up. China is the problem – not Trump!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score44.8/100
Spend / Reach / Long. / Eff.25.8 Β· 78.0 Β· 2.5 Β· 73.0
Spend rangeUSD 500–599
Impressions100,000 – 124,999
CPM (β‰ˆ $/1k impr)USD 4.88
Est. audience size100,001 – 500,000
Days live10 (2020-05-08 β†’ 2020-05-18)
Created2020-05-08
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issueforeign policy defense
Framingissue advocacy
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolscapitol statue
Call to actionnone
Standout elementBold white-on-dark headline directly exonerating Trump by name while attacking China and Democrats
TacticDeflection tactic that redirects blame from Trump's pandemic response to China and Democratic inaction, using a Fox News 'EXCLUSIVE' chyron to borrow media credibility and rally the base.

Where it ran (delivery by region)

South Carolina95.5%
North Carolina1.0%
Georgia0.4%
Kentucky0.3%
Florida0.2%
Texas0.2%
Pennsylvania0.2%

Who saw it (delivery)

25-34 Β· unknown 0.0%
55-64 Β· male 14.8%
18-24 Β· male 0.6%
45-54 Β· male 12.5%
45-54 Β· female 7.8%
65+ Β· male 15.3%
35-44 Β· male 7.0%
55-64 Β· female 13.2%
65+ Β· female 19.5%
18-24 Β· female 0.3%
35-44 Β· female 3.7%
25-34 Β· male 3.5%
25-34 Β· female 1.2%
35-44 Β· unknown 0.1%
55-64 Β· unknown 0.2%
45-54 Β· unknown 0.1%
65+ Β· unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME β€” Graham Platner 46d live
Sarah Adlakha for US Senate
MS β€” Sarah Adlakha 53d live
Lindsey Graham
SC β€” Lindsey Graham 14d live
Kevin Hern
OK β€” Kevin Hern 50d live
Lindsey Graham
SC β€” Lindsey Graham 4d live
Bill Hagerty
TN β€” Bill Hagerty 15d live
Reid W. Rasner
WY β€” Reid Rasner 29d live
Tom Cotton
AR β€” Tom Cotton 23d live