TEAM GRAHAM, INC.
To my Democrat colleagues: Why won't you work with Republicans to hold China accountable for the deaths of over 60,000 Americans and putting 30 million Americans out of work? It's time for Democrats to step up. China is the problem β not Trump!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 44.8/100 |
| Spend / Reach / Long. / Eff. | 25.8 Β· 78.0 Β· 2.5 Β· 73.0 |
| Spend range | USD 500β599 |
| Impressions | 100,000 β 124,999 |
| CPM (β $/1k impr) | USD 4.88 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 10 (2020-05-08 β 2020-05-18) |
| Created | 2020-05-08 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | foreign policy defense |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | Bold white-on-dark headline directly exonerating Trump by name while attacking China and Democrats |
| Tactic | Deflection tactic that redirects blame from Trump's pandemic response to China and Democratic inaction, using a Fox News 'EXCLUSIVE' chyron to borrow media credibility and rally the base. |
| South Carolina | 95.5% |
| North Carolina | 1.0% |
| Georgia | 0.4% |
| Kentucky | 0.3% |
| Florida | 0.2% |
| Texas | 0.2% |
| Pennsylvania | 0.2% |
| 25-34 Β· unknown | 0.0% |
| 55-64 Β· male | 14.8% |
| 18-24 Β· male | 0.6% |
| 45-54 Β· male | 12.5% |
| 45-54 Β· female | 7.8% |
| 65+ Β· male | 15.3% |
| 35-44 Β· male | 7.0% |
| 55-64 Β· female | 13.2% |
| 65+ Β· female | 19.5% |
| 18-24 Β· female | 0.3% |
| 35-44 Β· female | 3.7% |
| 25-34 Β· male | 3.5% |
| 25-34 Β· female | 1.2% |
| 35-44 Β· unknown | 0.1% |
| 55-64 Β· unknown | 0.2% |
| 45-54 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.2% |