📌 The Swipe File

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Unknown advertiser US Inactive

James Paul Motes

ad creative

Retention and Recruitment

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score18.9/100
Spend / Reach / Long. / Eff.0.0 · 24.3 · 0.0 · 51.2
Spend range<USD 99
Impressions100 – 999
CPM (≈ $/1k impr)USD 90.08
Est. audience size10,001 – 50,000
Days live1 (2020-05-12 → 2020-05-13)
Created2020-05-12
Creative variants0 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Bryan Maxwell
Surfaced by“senate:Bryan Maxwell”

🧠 AI analysis

Issuecrime safety
Framingissue advocacy
Message typeawareness
Emotional appealneutral
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionlearn more
Standout elementminimalist text-only design with campaign URL as sole branding
TacticBare-bones informational ad directing voters to the campaign website on a law enforcement staffing theme, relying entirely on the issue headline to generate curiosity clicks.

Where it ran (delivery by region)

Georgia100.0%

Who saw it (delivery)

55-64 · male 7.1%
45-54 · female 12.6%
35-44 · male 12.6%
45-54 · male 15.3%
25-34 · male 10.9%
18-24 · male 6.0%
65+ · male 2.7%
35-44 · female 10.4%
55-64 · female 9.8%
65+ · female 3.8%
18-24 · female 1.6%
25-34 · female 6.0%
45-54 · unknown 0.5%
18-24 · unknown 0.5%

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