COLLINS FOR SENATOR
Sara Gideon: says one thing… does another.
Sara Gideon has taken tens of thousands of dollars from groups that accept money from corporate PACs. She is being DISHONEST to Mainers.
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| Overall score | 48.2/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 81.7 · 3.3 · 61.4 |
| Spend range | USD 3,500–3,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 23.07 |
| Est. audience size | — |
| Days live | 13 (2020-02-20 → 2020-03-04) |
| Created | 2020-02-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Opponent shown on a TV screen in a dark room, framing her as distant and untrustworthy |
| Tactic | The 'TV on a screen' framing device distances and diminishes the opponent while the dishonesty accusation about corporate PAC money is designed to undercut her progressive credibility with Maine independents. |
| Maine | 100.0% |
| 35-44 · female | 8.4% |
| 45-54 · female | 8.3% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 65+ · female | 8.1% |
| 45-54 · male | 8.7% |
| 65+ · male | 5.5% |
| 55-64 · female | 8.6% |
| 25-34 · male | 13.3% |
| 18-24 · male | 6.1% |
| 35-44 · male | 8.7% |
| 18-24 · female | 6.0% |
| 55-64 · male | 7.6% |
| 25-34 · female | 10.3% |
| 55-64 · unknown | 0.1% |