📌 The Swipe File

Susan Collins US Inactive

COLLINS FOR SENATOR

Susan Collins DELIVERS for Maine

Collins for Senator

Ad copy

Susan Collins DELIVERS for Cumberland County: ✔️ $19M to replace four bridges in Freeport & Yarmouth ✔️ $7.7M to improve infrastructure at the Port of Portland ✔️ $16B for BIW, with facilities in Bath and Brunswick, supporting nearly 7,000 shipyard jobs Experience 𝙢𝙖𝙩𝙩𝙚𝙧𝙨

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	53.6/100
Spend / Reach / Long. / Eff.	53.9 · 94.0 · 1.1 · 65.4
Spend range	USD 7,000–7,999
Impressions	500,000 – 599,999
CPM (≈ $/1k impr)	USD 13.64
Est. audience size	100,001 – 500,000
Days live	5 (2020-10-25 → 2020-10-30)
Created	2020-10-25
Creative variants	1 body · 1 headline
Platforms	facebook, instagram
Languages	en
Candidate	ME — Susan Collins
Surfaced by	“senate:Susan Collins”

🧠 AI analysis

Issue	jobs labor
Framing	positive candidate
Message type	persuasion
Emotional appeal	pride
Production tier	professional
Who pictured	workers labor
Symbols	factory industry
Call to action	learn more
Standout element	Aerial coastal Maine backdrop paired with bold dollar-figure checkmarks anchoring tangible local deliverables
Tactic	Ad uses hyper-local specificity — named towns, exact dollar amounts, and job counts — to build credibility and make Collins synonymous with concrete federal investment, reinforcing the 'Experience matters' tagline as an implicit contrast with any challenger.

Where it ran (delivery by region)

Maine

100.0%

Who saw it (delivery)

25-34 · unknown	0.2%
25-34 · male	17.2%
65+ · unknown	0.1%
35-44 · unknown	0.2%
45-54 · unknown	0.1%
55-64 · unknown	0.1%
55-64 · female	5.0%
25-34 · female	14.1%
35-44 · male	10.6%
65+ · female	3.6%
45-54 · female	6.8%
45-54 · male	7.5%
18-24 · male	8.3%
35-44 · female	8.8%
18-24 · female	9.6%
65+ · male	2.8%
55-64 · male	4.9%
18-24 · unknown	0.1%