Mark Lynch US Inactive
LYNCH FOR SENATE
Ad copy
Check out my new TV ad -- BACKBONE! It's time to DUMP LINDSEY!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 1.9 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | — |
| Days live | 8 (2025-05-22 → 2025-05-30) |
| Created | 2025-05-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Mark Lynch |
| Surfaced by | “senate:Mark Lynch” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold stacked text 'INTEGRITY HONOR COURAGE' in white capitals against blue background flanking candidate at mic |
| Tactic | The ad uses virtue-signaling character words ('Backbone,' 'Integrity,' 'Honor,' 'Courage') as an implicit contrast attack on incumbent Lindsey Graham, framing Lynch as the principled outsider challenger without directly attacking Graham's record. |
Where it ran (delivery by region)
| South Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 5.1% |
| 65+ · male | 32.1% |
| 65+ · female | 29.6% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 15.9% |
| 55-64 · female | 9.6% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 2.0% |
| 18-24 · male | 0.6% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 2.3% |
| 35-44 · female | 0.7% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.2% |
| 25-34 · female | 0.3% |
| 65+ · unknown | 0.3% |
