James Paul Motes
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 23.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 1.1 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 5 (2020-05-13 → 2020-05-18) |
| Created | 2020-05-13 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Bryan Maxwell |
| Surfaced by | “senate:Bryan Maxwell” |
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | minimalist text-only design with campaign URL as sole branding |
| Tactic | Bare-bones informational ad directing voters to the campaign website on a law enforcement staffing theme, relying entirely on the issue headline to generate curiosity clicks. |
| Georgia | 91.4% |
| South Carolina | 8.6% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · female | 11.2% |
| 65+ · male | 7.7% |
| 18-24 · male | 3.4% |
| 25-34 · male | 8.3% |
| 18-24 · female | 2.9% |
| 45-54 · female | 7.7% |
| 35-44 · male | 9.2% |
| 35-44 · female | 6.9% |
| 65+ · female | 10.7% |
| 45-54 · male | 12.5% |
| 55-64 · male | 13.8% |
| 25-34 · female | 5.3% |
| 45-54 · unknown | 0.2% |