TEAM HAGERTY
As your Senator, I will stand strong for our conservative Tennessee values and the rule of law. That's why President Donald J. Trump endorsed me. WATCH my new ad:
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 43.9/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 75.1 · 1.1 · 64.8 |
| Spend range | USD 1,000–1,499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 14.7 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2020-07-01 → 2020-07-06) |
| Created | 2020-07-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | other |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | none |
| Symbols | church cross, farm rural |
| Call to action | learn more |
| Standout element | Aerial drone shot of a rural white church with ominous dark overlay and bold yellow warning text |
| Tactic | The ad pairs a threatening framing of 'attacks on religious liberties' with an evocative aerial shot of a heartland church to stoke fear among faith-based conservative voters while anchoring Hagerty's credibility with a Trump endorsement mention in the copy. |
| Tennessee | 100.0% |
| 65+ · unknown | 0.3% |
| 18-24 · male | 0.4% |
| 45-54 · female | 4.8% |
| 35-44 · male | 2.7% |
| 55-64 · female | 11.8% |
| 65+ · male | 23.5% |
| 65+ · female | 32.8% |
| 55-64 · male | 11.7% |
| 25-34 · male | 1.5% |
| 45-54 · male | 7.4% |
| 35-44 · female | 1.9% |
| 25-34 · female | 0.7% |
| 18-24 · female | 0.2% |
| 35-44 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |