Chris Coons US Inactive
CHRIS COONS FOR DELAWARE
John Lewis, Lying in State, Is Honored as Part of a ‘Pantheon of Patriots’
A cross-section of influential lawmakers paid respects to the civil rights icon before his body was to be moved outside so the public could honor him.
Ad copy
On July 27, 2006, President Bush reauthorized the Voting Rights Act, making him the fourth president to extend temporary enforcement provisions (and the second to authorize a 25-year extension). As my dear friend, Congressman John Lewis, lies in state today, we remember his lasting legacy, his sacrifices and his impact on this nation. May we continue to make good trouble in his memory, as we work to make justice real for all Americans. #RestInPeaceJohnLewis
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Performance proxies
| Overall score | 40.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 69.3 · 4.4 · 76.3 |
| Spend range | USD 100–199 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 3.15 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 17 (2020-07-31 → 2020-08-17) |
| Created | 2020-07-31 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | veterans military, diverse crowd |
| Symbols | us flag, military |
| Call to action | none |
| Standout element | flag-draped coffin carried by military honor guard with masked pallbearers |
| Tactic | The ad leverages the emotional weight of John Lewis's lying-in-state ceremony and a New York Times news screenshot to associate Coons with civil rights legacy and voting rights advocacy without a direct ask. |
Where it ran (delivery by region)
| Delaware | 24.9% |
| California | 8.2% |
| New York | 5.4% |
| Pennsylvania | 4.6% |
| Florida | 4.5% |
| Virginia | 3.1% |
| Illinois | 2.8% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 65+ · male | 16.2% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 1.4% |
| 18-24 · male | 1.1% |
| 65+ · unknown | 0.5% |
| 25-34 · male | 4.0% |
| 45-54 · male | 6.4% |
| 25-34 · unknown | 0.1% |
| 65+ · female | 24.4% |
| 25-34 · female | 4.0% |
| 55-64 · female | 12.7% |
| 55-64 · male | 9.7% |
| 35-44 · male | 5.2% |
| 35-44 · female | 5.9% |
| 45-54 · female | 7.7% |
| 18-24 · unknown | 0.0% |
