OSBORN FOR SENATE
People like me aren’t supposed to run for office – and we certainly aren’t supposed to win.
I’ve seen what can happen when people decide to organize and fight.
We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short.
If we’re going to win this seat, I’m counting on grassroots donors like you to give right now.
I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points!
I’m running for U.S. Senate against Republican Deb Fischer – and three brand-new polls show us neck-and-neck. One even shows me LEADING by 2 points! I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight. We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a weekly donation to my campaign for U.S. Senate to help me defeat Republican Deb Fischer and win this Senate seat in November?
People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and three brand-new polls show us neck-and-neck. One even shows me LEADING by 2 points! But I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a weekly donation to my campaign for U.S. Senate to help me defeat Republican Deb Fischer and win this Senate seat in November?
People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and three brand-new polls show us neck-and-neck. One even shows me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a weekly donation to my campaign for U.S. Senate to help me defeat Republican Deb Fischer and win this Senate seat in November?
People like me aren’t supposed to run for office. I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. And I’m not a politician. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and three brand-new polls show us neck-and-neck. One even shows me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a weekly donation to my campaign for U.S. Senate to help me defeat Republican Deb Fischer and win this Senate seat in November?
People like me aren’t supposed to run for office. I’m not rich. I don’t even really know anybody who is. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. And I’m not a politician. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and three brand-new polls show us neck-and-neck. One even shows me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a weekly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Deb Fischer and win this Senate seat in November? In Washington, I’ll be the 51st vote to stop a national abortion ban, the 51st vote to protect workers, and the 51st vote to finally get corporate money out of politics. But I’m counting on you to help me get there. Thank you, from the bottom of my heart. Dan Osborn
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 53.5/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 81.7 · 20.4 · 52.4 |
| Spend range | USD 10,000–14,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 76.92 |
| Est. audience size | — |
| Days live | 75 (2024-08-17 → 2024-10-31) |
| Created | 2024-08-17 |
| Creative variants | 5 body · 5 headline |
| Platforms | |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | none |
| Call to action | donate |
| Standout element | blue-collar man in flannel standing outdoors with a determined expression beneath a bold red fundraising banner |
| Tactic | The ad uses a relatable everyman narrative — dropping out of college, working-class struggles — paired with competitive poll numbers to create urgency and emotional investment in an underdog fundraising appeal. |
| California | 9.9% |
| Nebraska | 6.1% |
| New York | 5.9% |
| Florida | 4.7% |
| Texas | 4.1% |
| Washington | 3.8% |
| Illinois | 3.7% |
| 18-24 · female | 0.1% |
| 45-54 · male | 3.1% |
| 65+ · male | 25.3% |
| 65+ · female | 40.6% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 8.6% |
| 55-64 · female | 11.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.1% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.8% |
| 35-44 · female | 2.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.7% |
| 25-34 · female | 0.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.9% |