📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dan Osborn for Senate US Inactive

OSBORN FOR SENATE

ad creative

Give now to help Dan Osborn defeat Republican Deb Fischer

Give $10 to defeat Republican Senator Deb Fischer

I am running for U.S. Senate against Republican Deb Fischer

Will you chip in now to my U.S. Senate campaign to defeat Republican Deb Fischer?

People like me aren’t supposed to run for office

People like me aren’t supposed to run for office – and we certainly aren’t supposed to win.

I’ve seen what can happen when people decide to organize and fight.

We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short.

If we’re going to win this seat, I’m counting on grassroots donors like you to give right now.

I’m running for U.S. Senate against Republican Deb Fischer – and the polls show me LEADING by 2 points!

Ad copy

I’m running for U.S. Senate against Republican Deb Fischer – and three brand-new polls show us neck-and-neck. One even shows me LEADING by 2 points! I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight. We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a weekly donation to my campaign for U.S. Senate to help me defeat Republican Deb Fischer and win this Senate seat in November?
People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and three brand-new polls show us neck-and-neck. One even shows me LEADING by 2 points! But I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a weekly donation to my campaign for U.S. Senate to help me defeat Republican Deb Fischer and win this Senate seat in November?
People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and three brand-new polls show us neck-and-neck. One even shows me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a weekly donation to my campaign for U.S. Senate to help me defeat Republican Deb Fischer and win this Senate seat in November?
People like me aren’t supposed to run for office. I’m not rich. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. And I’m not a politician. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and three brand-new polls show us neck-and-neck. One even shows me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a weekly donation to my campaign for U.S. Senate to help me defeat Republican Deb Fischer and win this Senate seat in November?
People like me aren’t supposed to run for office. I’m not rich. I don’t even really know anybody who is. I didn’t go to an Ivy League school. I didn’t even finish college. After my wife got pregnant, I had to drop out to find a job to pay for diapers and health insurance. And I’m not a politician. I’m a steamfitter and mechanic who’s been working 60-hour – sometimes even 90-hour – weeks to give my family the dream of a better life. People like me aren’t supposed to run for office – and we certainly aren’t supposed to win. But I’ve seen what can happen when people decide to organize and fight. As president of my local union, I led an 11-week strike against Kellogg’s for better pay and better benefits. We took on a corporate giant and we won – protecting 500 good-paying jobs. Now, I’m ready for the next fight: I’m running for U.S. Senate against Republican Deb Fischer – and three brand-new polls show us neck-and-neck. One even shows me LEADING by 2 points! We can defeat Republican Senator Deb Fischer, but while she takes millions from corporate PACs and special interests, I’m relying entirely on the generosity of people like you to fund my campaign. We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short. If we’re going to win this seat, I’m counting on grassroots donors like you to give right now: Please, will you make a weekly donation to my campaign for U.S. Senate – any amount you can afford – to help me defeat Republican Deb Fischer and win this Senate seat in November? In Washington, I’ll be the 51st vote to stop a national abortion ban, the 51st vote to protect workers, and the 51st vote to finally get corporate money out of politics. But I’m counting on you to help me get there. Thank you, from the bottom of my heart. Dan Osborn

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score53.5/100
Spend / Reach / Long. / Eff.59.4 · 81.7 · 20.4 · 52.4
Spend rangeUSD 10,000–14,999
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 76.92
Est. audience size
Days live75 (2024-08-17 → 2024-10-31)
Created2024-08-17
Creative variants5 body · 5 headline
Platformsfacebook
Languagesen
CandidateNE — Dan Osborn
Surfaced by“senate:Dan Osborn”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate, workers labor
Symbolsnone
Call to actiondonate
Standout elementblue-collar man in flannel standing outdoors with a determined expression beneath a bold red fundraising banner
TacticThe ad uses a relatable everyman narrative — dropping out of college, working-class struggles — paired with competitive poll numbers to create urgency and emotional investment in an underdog fundraising appeal.

Where it ran (delivery by region)

California9.9%
Nebraska6.1%
New York5.9%
Florida4.7%
Texas4.1%
Washington3.8%
Illinois3.7%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 3.1%
65+ · male 25.3%
65+ · female 40.6%
55-64 · unknown 0.3%
55-64 · male 8.6%
55-64 · female 11.6%
45-54 · unknown 0.1%
45-54 · female 4.1%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 1.8%
35-44 · female 2.0%
25-34 · unknown 0.0%
25-34 · male 0.7%
25-34 · female 0.6%
18-24 · unknown 0.0%
65+ · unknown 0.9%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Graham Platner
ME — Graham Platner 55d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Colin Allred
TX — Colin Allred 29d live