๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
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Roy Cooper US โ— Active

Cooper Victory Fund

ad creative

Become a General Election Founding Donor

Ad copy

I love North Carolina with all my heart. Iโ€™ve served as Attorney General and taken on the drug companies and big banks to return billions of dollars to North Carolina families. Iโ€™ve served as Governor and led the fight to expand Medicaid and protect our fundamental rights. Before all that, I was just a young boy in Nash County, attending public schools and working summers on the farm. I didnโ€™t anticipate getting the chance to serve the people of my home state for so many years โ€“ and to now be running for U.S. Senate. ๐“๐ก๐ซ๐จ๐ฎ๐ ๐ก๐จ๐ฎ๐ญ ๐ฆ๐ฒ ๐ฅ๐ข๐Ÿ๐ž, ๐ˆโ€™๐ฏ๐ž ๐›๐ž๐ž๐ง ๐š๐›๐ฅ๐ž ๐ญ๐จ ๐ฐ๐ข๐ง ๐ญ๐จ๐ฎ๐ ๐ก ๐Ÿ๐ข๐ ๐ก๐ญ๐ฌ ๐›๐ž๐œ๐š๐ฎ๐ฌ๐ž ๐Ÿ๐จ๐ฅ๐ค๐ฌ ๐ฅ๐ข๐ค๐ž ๐ฒ๐จ๐ฎ ๐›๐ž๐ฅ๐ข๐ž๐ฏ๐ž๐ ๐ข๐ง ๐ฆ๐ž. ๐ˆ ๐ง๐ž๐ž๐ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐›๐ž๐ฅ๐ข๐ž๐ฏ๐ž ๐ข๐ง ๐ฆ๐ž ๐š๐ ๐š๐ข๐ง. Weโ€™ve set a goal to add another 25,000 General Election Founding Donors to our campaign so we can keep powering this movement to flip North Carolina blue and take back the Senate โ€“ and Iโ€™m counting on you to be one of them. Will you chip in? **If youโ€™ve already donated recently, thank you for all of your support!

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score52.0/100
Spend / Reach / Long. / Eff.59.4 ยท 87.0 ยท 5.0 ยท 56.4
Spend rangeUSD 10,000โ€“14,999
Impressions250,000 โ€“ 299,999
CPM (โ‰ˆ $/1k impr)USD 45.45
Est. audience sizeโ€”
Days live19 (2026-06-10 โ†’ active)
Created2026-06-10
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNC โ€” Roy Cooper
Surfaced byโ€œsenate:Roy Cooperโ€

๐Ÿง  AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealhope
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementReal donor names and small-dollar amounts listed beside the candidate create grassroots social proof momentum
TacticThe 'recent donors' ticker uses social proof to normalize giving and create urgency, while Cooper's biographical copy builds emotional trust through humble origins storytelling.

Where it ran (delivery by region)

North Carolina85.2%
South Carolina1.8%
California1.6%
Virginia1.3%
New York1.0%
Florida1.0%
Georgia0.7%

Who saw it (delivery)

18-24 ยท female 0.8%
45-54 ยท unknown 0.1%
Unknown ยท female 0.0%
65+ ยท unknown 0.5%
65+ ยท male 17.6%
65+ ยท female 24.6%
55-64 ยท unknown 0.2%
55-64 ยท male 8.2%
55-64 ยท female 11.2%
45-54 ยท male 6.3%
18-24 ยท male 1.6%
45-54 ยท female 6.9%
35-44 ยท unknown 0.1%
35-44 ยท male 7.3%
35-44 ยท female 5.4%
25-34 ยท unknown 0.1%
25-34 ยท male 5.2%
25-34 ยท female 3.7%
18-24 ยท unknown 0.0%
Unknown ยท male 0.0%

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