FRIENDS OF CIVIL
Today is the Anniversary of Roe-v-Wade. As I was thinking about what the Supreme Court and now the Tennessee Legislature have done to control the health care choices of women, I just had to share my personal story. I will continue to fight for a Woman's freedom to make her own Health care choices. www.civilforsenate.com Join our Team and Donate!! #TogetherWeWin #OneKitchenTableAtATime
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.0 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 1 (2024-01-24 β 2024-01-25) |
| Created | 2024-01-24 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN β Civil Miller-Watkins |
| Surfaced by | βsenate:Civil Miller-Watkinsβ |
| Issue | abortion |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in casual home setting with campaign poster behind her, evoking authentic personal testimony |
| Tactic | The ad leverages personal narrative and the Roe v. Wade anniversary as an emotional hook, positioning the candidate as an empathetic fighter for women's healthcare autonomy rather than a traditional politician. |
| Tennessee | 100.0% |
| 18-24 Β· female | 5.0% |
| 25-34 Β· female | 9.3% |
| 55-64 Β· female | 23.1% |
| 35-44 Β· female | 14.0% |
| 65+ Β· female | 35.1% |
| 45-54 Β· female | 13.6% |