📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Markwayne Mullin US Inactive

MULLIN FOR CONGRESS

ad creative

We MUST Defend The Police!

Add Your Name If You BACK THE BLUE!

Ad copy

Far-left politicians, like AOC, are STILL pushing to defund the police! Join me in backing the blue and DEFENDING the police!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score38.0/100
Spend / Reach / Long. / Eff.0.0 · 63.8 · 7.7 · 80.5
Spend range<USD 99
Impressions25,000 – 29,999
CPM (≈ $/1k impr)USD 1.8
Est. audience size500,001 – 1,000,000
Days live29 (2021-12-02 → 2021-12-31)
Created2021-12-02
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOK — Markwayne Mullin
Surfaced by“senate:Markwayne Mullin”

🧠 AI analysis

Issuecrime safety
Framingcontrast comparison
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedpolice
Symbolsnone
Call to actionsign petition
Standout elementBold white 'DEFEND THE POLICE' text overlaid on dramatic police lights in dark red and blue hues
TacticThe ad uses fear and anger by name-dropping AOC as a villain and pairing it with a petition sign-up, converting outrage into list-building while reinforcing pro-police identity among the base.

Where it ran (delivery by region)

Oklahoma100.0%

Who saw it (delivery)

18-24 · unknown 0.0%
45-54 · female 5.8%
18-24 · female 1.1%
25-34 · male 14.5%
45-54 · male 10.9%
25-34 · female 5.1%
65+ · female 13.3%
55-64 · female 9.4%
65+ · male 10.0%
35-44 · unknown 0.1%
55-64 · male 12.4%
35-44 · female 4.7%
35-44 · male 9.6%
65+ · unknown 0.1%
55-64 · unknown 0.0%
25-34 · unknown 0.1%
45-54 · unknown 0.1%
18-24 · male 2.7%

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