📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Congressman Seth Moulton US Inactive

Office of Congressman Seth Moulton

ad creative

Take Survey >>>

Office of Rep. Seth Moulton (MA-06) Please fill out this form to share your thoughts and to opt-in to future updates from my office.

Ad copy

Ukraine is in existential danger. Congress needs to approve more aid so the Ukrainians can stop Russia from winning. Do you think it’s important for America to stand up to autocrats like Vladimir Putin?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score41.7/100
Spend / Reach / Long. / Eff.27.6 · 70.7 · 2.2 · 66.4
Spend rangeUSD 600–699
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 11.81
Est. audience size500,001 – 1,000,000
Days live9 (2024-04-16 → 2024-04-25)
Created2024-04-16
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMA — Seth Moulton
Surfaced by“senate:Seth Moulton”

🧠 AI analysis

Issueforeign policy defense
Framingissue advocacy
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionsurvey poll
Standout elementUkrainian flag colors (blue and gold) used as the background reinforcing the subject without imagery
TacticUses a survey opt-in as a list-building device disguised as civic engagement, framing Ukraine aid support as common sense while collecting voter contact data.

Where it ran (delivery by region)

Massachusetts99.6%
Connecticut0.1%
New Hampshire0.1%
Vermont0.1%
Rhode Island0.0%
Maine0.0%
New York0.0%

Who saw it (delivery)

25-34 · unknown 0.1%
18-24 · male 7.3%
35-44 · male 2.7%
65+ · unknown 0.3%
55-64 · female 5.6%
45-54 · female 2.9%
65+ · female 13.1%
45-54 · male 3.3%
65+ · male 10.5%
35-44 · unknown 0.1%
25-34 · female 14.4%
18-24 · female 22.4%
25-34 · male 6.1%
55-64 · male 6.5%
35-44 · female 4.1%
18-24 · unknown 0.2%
55-64 · unknown 0.2%
45-54 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Lindsey Graham
SC — Lindsey Graham 4d live
Bill Hagerty
TN — Bill Hagerty 15d live
Tom Cotton
AR — Tom Cotton 23d live
Tom Cotton
AR — Tom Cotton 27d live
Josh Weil - Florida Progressive Democrat
FL — Joshua Weil 4d live
Wesley Hunt
TX — Wesley Hunt 3d live
Seth Moulton
MA — Seth Moulton 1d live
Lindsey Graham
SC — Lindsey Graham 10d live