REDPATH FOR CONGRESS COMMITTEE
The War on Drugs causes more harm than good. It's time to end it.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 19.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.8 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 4 (2020-10-28 → 2020-11-01) |
| Created | 2020-10-28 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — William Redpath |
| Surfaced by | “senate:William Redpath” |
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | blank white image with no visual content whatsoever |
| Tactic | The ad relies entirely on copy-driven persuasion, arguing the War on Drugs causes net harm to appeal to reform-minded voters, with no visual reinforcement. |
| Illinois | 100.0% |
| 55-64 · female | 2.4% |
| 65+ · female | 4.9% |
| 18-24 · unknown | 0.5% |
| 45-54 · unknown | 1.0% |
| 25-34 · female | 2.4% |
| 18-24 · male | 14.1% |
| 45-54 · male | 13.7% |
| 55-64 · male | 13.2% |
| 18-24 · female | 3.9% |
| 25-34 · male | 16.6% |
| 35-44 · unknown | 0.5% |
| 65+ · male | 12.2% |
| 45-54 · female | 4.9% |
| 35-44 · female | 1.5% |
| 35-44 · male | 8.3% |