LUMMIS FOR WYOMING INC.
Support Conservative Leadership!
We must fight against the DC Liberals and their failed policies. We need common-sense, conservative leaders in Washington, now more than ever. Sign up now and let me know what you think! Are Liberal policies dangerous?
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| Overall score | 35.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 8.0 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | — |
| Days live | 30 (2020-06-02 → 2020-07-02) |
| Created | 2020-06-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WY — Cynthia Lummis |
| Surfaced by | “senate:Cynthia Lummis” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Triptych of desaturated, menacing close-up portraits of Schumer, Schiff, and Pelosi framed in red borders |
| Tactic | Uses fear-and-anger activation combined with a survey hook ('Are Liberal policies dangerous?') to drive list-building sign-ups by demonizing named Democratic opponents. |
| Texas | 8.1% |
| Florida | 7.8% |
| California | 7.0% |
| New York | 6.5% |
| Ohio | 4.3% |
| Pennsylvania | 4.1% |
| Illinois | 3.8% |
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 1.5% |
| 18-24 · male | 0.5% |
| 25-34 · male | 1.5% |
| 45-54 · male | 7.2% |
| 65+ · male | 15.2% |
| 45-54 · female | 8.8% |
| 55-64 · male | 12.2% |
| 65+ · female | 28.0% |
| 55-64 · female | 18.2% |
| 35-44 · female | 3.2% |
| 18-24 · female | 0.3% |
| 35-44 · male | 3.0% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |