📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Harriet Hageman US Inactive

Hageman for Wyoming

ad creative

ADD YOUR NAME>>>

Ad copy

Liz Cheney has more in common with Nancy Pelosi’s “Squad” than she does with Conservatives. Sign the Petition to tell Liz to leave the Republican Party.>>>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score38.1/100
Spend / Reach / Long. / Eff.17.4 · 61.7 · 6.6 · 66.9
Spend rangeUSD 200–299
Impressions20,000 – 24,999
CPM (≈ $/1k impr)USD 11.09
Est. audience size
Days live25 (2021-09-20 → 2021-10-15)
Created2021-09-20
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWY — Harriet Hageman
Surfaced by“senate:Harriet Hageman”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementFake Squad membership application form with 'Liz Cheney' filled in alongside photos of AOC and Pelosi
TacticThe mock membership application format is a clever list-building tactic that gamifies anti-Cheney sentiment, framing petition signing as formally expelling her from the party while linking her to liberal boogeymen AOC and Pelosi.

Where it ran (delivery by region)

Texas6.8%
Florida6.6%
California6.4%
Pennsylvania5.1%
New York4.7%
Ohio4.7%
Michigan3.9%

Who saw it (delivery)

65+ · unknown 0.3%
25-34 · female 1.1%
45-54 · unknown 0.1%
25-34 · unknown 0.1%
18-24 · unknown 0.0%
18-24 · female 0.3%
25-34 · male 2.0%
18-24 · male 0.5%
45-54 · female 5.2%
35-44 · female 1.6%
65+ · female 26.1%
45-54 · male 6.4%
35-44 · male 2.7%
55-64 · female 15.8%
65+ · male 20.0%
55-64 · male 17.6%
55-64 · unknown 0.2%
35-44 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 24d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
James Talarico
TX — James Talarico 24d live
Amy McGrath
KY — Amy Mcgrath 112d live
Josh Weil - Florida Progressive Democrat
FL — Joshua Weil 52d live
Lindsey Graham
SC — Lindsey Graham 41d live
James Talarico
TX — James Talarico 5d live
James Talarico
TX — James Talarico 10d live