Pamela Stevenson for Kentucky
Together, we can work to redefine public safety so that it recognizes the humanity and dignity of every person. See how mayors and city council officials can take action to address police use of force policies.
President Barack Obama released this proposal tonight on a livestream along with Eric Holder, Brittany Packnett and other community organizers as a call for mayors, city councils, and police oversight bodies to address police use of force policies. Read, and if you agree, share with Mayor Greg Fischer. I think these are excellent proposals, backed by research and data on how to keep our communities safe. (502) 574-2003 Twitter @louisvillemayor
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 25.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 39.6 Β· 0.3 Β· 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 β 2,999 |
| CPM (β $/1k impr) | USD 19.8 |
| Est. audience size | 1,001 β 5,000 |
| Days live | 2 (2020-06-03 β 2020-06-05) |
| Created | 2020-06-03 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY β Pamela Stevenson |
| Surfaced by | βsenate:Pamela Stevensonβ |
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | protest crowd holding 'Say Their Names' signs with names of police brutality victims visible |
| Tactic | The ad leverages Obama's credibility and a grassroots protest image to legitimize police use-of-force reform as a community safety issue, using empathy and social proof to drive civic action. |
| Kentucky | 99.8% |
| Indiana | 0.2% |
| 35-44 Β· female | 19.8% |
| 45-54 Β· female | 22.0% |
| 55-64 Β· female | 19.2% |
| 65+ Β· female | 13.9% |
| 25-34 Β· female | 18.5% |
| 18-24 Β· female | 6.6% |